A climate-conscious jewelry company. Their mission is to make beautiful jewelry which contributes to reducing carbon dioxide levels in the atmosphere.
Project Stats
4
%
Decrease in Bounce Rate
26
%
Page Session Increase
100
%
Streamlined Checkout Process
Minimal & Modern Redesign
For the new website, we reduced the amount of lines and boxes to create a cleaner look. Overly ornate font styles were discarded in favor of more uniform ones that display better in smaller point sizes.
Old Design
New Design
Product Page Simplification
When redesigning the product page we moved information not directly related to the jewelry’s customisation into tool tips. A calculation for monthly installment plans was added. The height of this section was reduced to keep more clickable elements visible on smaller laptop displays.
Old Design
New Design
Miscellaneous Changes
Grouped categories in more orderly boxes, removed flowery language, and removed buttons where they were not needed.
Old Design
New Design
User-centric Menus
The original menu listed items in a way that did not take into consideration what would be helpful for users. For example, the new ‘Engagement Rings’ menu did away with the metal type and gemstone as selectable. Primarily, people buy diamond engagement rings and metal type is something that can be customised on the individual product pages. What people are looking for is the design and karat size.
Reorganized Footer
On the old design, payment methods were displayed at awkwardly large sizes. These payment methods are not uncommon and did not warrant so much attention. The language translation links at the bottom were also removed because the company is not serving markets where those languages are spoken.
Old Design
New Design
Get In Touch For A Complimentary Brainstorming Session
We’ll examine what you have now, and find the lowest hanging fruit.
Hopefully, together, we can uncover a clear path to a 10x growth trajectory.
