An independent city-state society based on the blockchain, where citizens can buy, sell, vote, and perform other essential transactions. Our main goal for the campaign was to sell NFT cards.

Project Stats

Increase in Traffic

Discord Membership +

141

Increase in Paid Traffic

The Challenge

Our main challenge was increasing the number of members on the Cryptopia Discord channel, which means that we should have aimed at people who are interested in NFT’s and also use Discord or have downloaded it before.
‍
Advertising NFT’s is blocked on many platforms, figuring out how to advertise the content with restrictions and not increase cost per conversion proved difficult.

Hurdles & Obstacles

Crypto advertising ban on multiple platforms

Understanding our audience’s digital behavior

Reaching the audience that are already Discord users

Strategy & Solution

Our main goal was to generate high quality leads which would convert on the webpage. After gaining insight on the process it appeared that even though we had a great conversion rate on banners there was not many people joining the Discord channel after landing on the website.

We decided to shorten the path leads needed to take by sending them directly to Discord channels via defined invite links, which in turn allowed us to more easily understand which campaigns and channels increased membership numbers.

For the banners, we were able avoid advertising restrictions on crypto-related content by changing the ad copy from “NFT Sale Launching Soon” to “Own Unique Digital Art”.

All of our ‘go-to’ advertising platforms were not good options for NFT related content because of the cost per conversion, so we tried platforms that were used to advertise Bitcoin(Exoclick, Bitmedia, Eskimi ads and some more).
‍
We were able to generate a huge amount of low cost clicks, which got us a good amount of conversion. With crypto-related websites and advertising platforms it was much easier to accomplish.

Project Results

Not only did we have an increase in Discord membership, but we also had high ad content engagement with the help of reach media ads, which drove the highest CTR possible.

Increase in Clicks and Impressions within the same budget ceiling

Google Ads Screenshot

Increase in Memberships from Invite links

Discord Insights Screenshot

Increase in Clicks from Adroll

Adroll Analytics Screenshot

Increase in Clicks from Eskimi

Eskimi Analytics Screenshot

Increase in Clicks from Bitmedia

Bitmedia Analytics Screenshot

The Challenge

Strategy & Solution

Project Results

Get In Touch For A Complimentary Brainstorming Session